Many times that I meet with business associates it will be over a cup of coffee at a cafe. The environment then tends to be fairly casual in many respects, but still allows for quite in depth discussion. I can even remember another couple at a nearby table praying for each other - they were simply looking at each other and around the cafe and it was only if you were close enough to hear them that you realised that their "conversation" wasn't specifically with each other!
I know I'm not alone in using cafes for business meetings and I'm sure many others who do would find these meetings can often run for over half an hour, perhaps even longer than a full hour.
But how many times do we simply have the one coffee?
Since I noticed this phenomenon every time I've been in a cafe for a business meeting I've seen the same thing. Regardless of how many tables are being used the cafe staff don't ask one question which would significantly boost their revenue:
"Would you like another cup of coffee?"
It would be simple to ask and I then have two choices - either I get another cup of coffee, or we wrap up our meeting and move on (and free up a table for another customer to buy a coffee). Even if the cafe is not particularly full, in many cases if I was approached in this manner I probably would buy the coffee, plus one for my guest. So it's an extra $6 - 10 for the cafe for us just to keep sitting there as we would have if they had not Just asked the question!
Aside from the extra revenue, it also is great service - looking after the customers' needs.
How in your business could your staff boost revenue and profitability by just asking the question?
No comments:
Post a Comment